B E X M I L N E S C O A C H I N G

High-performance coaching

that's built around real life

A personalised approach to triathlon coaching that combines world-class experience with genuine curiosity about every athlete.

Bex Milnes founder of Bex Milnes Coaching

Hello! I’m Bex, an endurance coach specialising in triathlon, with over a decade of experience coaching in high performance environments

My approach to coaching is simple and centres around a belief that

Curiosity drives performance
I believe the best coaching starts with understanding the athlete before writing the plan.

Every athlete is unique
I'll tailor your training to fit your body, your ambitions and your life, because no two athletes are the same.

Coaching is a partnership
We'll work together, communicate openly and adapt as you grow, so your coaching evolves with you.

Stylized white handwritten text 'Bex' on a black background.

Coaching that adapts to you, not the other way around

I work with athletes who want a fully personalised approach to training, where decisions are guided by physiology, goals and real life—not generic plans.

This coaching is for you if you

  • Want a fully individualised approach to training

  • Value understanding why you’re doing sessions, not just what to do

  • Are balancing training with work, family or a busy life

  • Want to improve consistently over time, not chase short-term peaks

  • Are open to communication, feedback and adaptation

How I coach

1. Understand you first
I start by learning about your training history, physiology, goals and lifestyle.

2. Build your training around that
Your programme is structured around how you respond—not a template or standard plan.

3. Ongoing adaptation and support
Training evolves continuously based on feedback, life stress, recovery and performance.

Ways to work together

1-2-1 Coaching

Personalised coaching that evolves with you.

Ongoing coaching for athletes who want an adaptive programme, regular communication and coaching decisions based on how they respond to training.

Training Plans

Structured training with the flexibility to train independently.

A one-off personalised plan with a pre-plan consultation and email support for clarification while you work through it independently.

Head coach of Bex Milnes Coaching

Want to learn more?
I’d love to hear
from you.

Coached sessions in person talking through the details
Coached athlete working on a 1-2-1 session with Bex
Bex coaching a 1-2-1 session