B E X M I L N E S C O A C H I N G
High-performance coaching
that's built around real life
A personalised approach to triathlon coaching that combines world-class experience with genuine curiosity about every athlete.
Hello! I’m Bex, an endurance coach specialising in triathlon, with over a decade of experience coaching in high performance environments
My approach to coaching is simple and centres around a belief that
Curiosity drives performance
I believe the best coaching starts with understanding the athlete before writing the plan.
Every athlete is unique
I'll tailor your training to fit your body, your ambitions and your life, because no two athletes are the same.
Coaching is a partnership
We'll work together, communicate openly and adapt as you grow, so your coaching evolves with you.
Coaching that adapts to you, not the other way around
I work with athletes who want a fully personalised approach to training, where decisions are guided by physiology, goals and real life—not generic plans.
This coaching is for you if you
Want a fully individualised approach to training
Value understanding why you’re doing sessions, not just what to do
Are balancing training with work, family or a busy life
Want to improve consistently over time, not chase short-term peaks
Are open to communication, feedback and adaptation
How I coach
1. Understand you first
I start by learning about your training history, physiology, goals and lifestyle.
2. Build your training around that
Your programme is structured around how you respond—not a template or standard plan.
3. Ongoing adaptation and support
Training evolves continuously based on feedback, life stress, recovery and performance.
Ways to work together
1-2-1 Coaching
Personalised coaching that evolves with you.
Ongoing coaching for athletes who want an adaptive programme, regular communication and coaching decisions based on how they respond to training.
Training Plans
Structured training with the flexibility to train independently.
A one-off personalised plan with a pre-plan consultation and email support for clarification while you work through it independently.
Press & Media
Podcast | Nikki Bartlett & Bex Milnes - 5th in the Ironman World Champs
Podcast | Bex Milnes chatting to Adam and Jo from ExerciseRightUK podcast
Video | Training camp in Lanzarote with Simone Mitchell & Nikki Bartlett
Podcast | Bex Milnes chatting with Mikael Eriksson on That Triathlon Show
Podcast | In conversation with Nikki Bartlett and Bex Milnes on Inside Tri Show
Video | Nikki Bartlett and Bex Milnes talk about mental health and acts of kindness
Video | Discussing female coaching with Bex Milnes
Article | Bex Milnes named on UK Sport female coach leadership programme - British Triathlon
Want to learn more?
I’d love to hear from you.